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ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. We’ll be discussing its features, integrations and competition in this review. We will also discuss the pros and con of each. After reading our ActiveCampaign review, you’ll be able to make a more informed decision about whether it’s right for your business. ActiveCampaign is an excellent choice if you are looking for an email marketing system.

Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. With this feature, you can track your team’s performance and make adjustments to your strategy based on your current data.

Prices vary depending on how many contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. Premium plans cost $49 per month. You get additional features like CRM with sales automation, custom permissions, SMS marketing and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.

Issues
We reviewed ActiveCampaign to see what the pros and cons were. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. However, ActiveCampaign’s builder is not as intuitive and functional as other email marketing tools. The dashboard is less visually appealing than other services and the ActiveCampaign editor doesn’t have a revision history.

While ActiveCampaign has many positive features, the interface could use some work-arounds. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can also sync up to 850 apps from 21 categories, including MailChimp, Constant Contact, and iContact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.

Integrations
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. ActiveCampaign integrates with WordPress and advanced email segmentation. It also supports marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.

This marketing automation platform combines email and CRM. It also includes machine learning and email automation. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations allow you to automate and streamline your workflow. ActiveCampaign supports both CRM and email marketing. ActiveCampaign also supports A/B Testing, which allows you to optimize subject lines, and improve the performance of your email campaigns.

Competitors
ActiveCampaign is a communication platform that combines automation and human touch. ActiveCampaign helps companies manage customer relationships and automate behind-the scenes processes. It can also segment subscribers based upon geography, interests, purchasing history, etc. There are a variety of pricing plans available that can be customized to suit your needs. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.

MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes click maps and reports. AWeber also integrates with a wide range of ecommerce platforms.

Pricing
When you’re looking for email marketing software, ActiveCampaign is a great option. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.

ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase starts at $17 per month, while the Professional phase is $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. The Enterprise plan includes unlimited access to all features and allows you to run all your campaigns.