ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. We’ll be discussing its features, integrations and competition in this review. We’ll also discuss the pros and cons of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. If you’re in the market for an email marketing solution, ActiveCampaign is a great choice.
Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads according to their activity and then start automations based upon the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. With this feature, you can track your team’s performance and make adjustments to your strategy based on your current data.
Pricing plans vary depending on the number of contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. Upgrade to the professional plan if you need to send large numbers of emails.
Issues
In our ActiveCampaign review, we looked at the positives and negatives of this email marketing software. ActiveCampaign has everything you need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. However, ActiveCampaign’s builder is not as intuitive and functional as other email marketing tools. The dashboard is less visually appealing than other services and the ActiveCampaign editor doesn’t have a revision history.
ActiveCampaign is a great tool, but the interface could use some improvements. ActiveCampaign does not offer multilingual tools for many of its features. The ActiveCampaign website, for example, is available in English by default. However, you can translate it into another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. Although the platform has many features, it also has some drawbacks.
Integrations
If you want to integrate a CRM into your email marketing campaign, you need to consider ActiveCampaign. ActiveCampaign integrates with WordPress and advanced email segmentation. It also supports marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.
This marketing automation platform combines email and CRM. It also includes machine learning and email automation. ActiveCampaign integrates with over 850 third-party applications, making it easy to connect businesses’ marketing and sales processes using the right technology. Its integrations allow you to automate and streamline your workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.
Competitors
ActiveCampaign is a communication platform that combines automation and human touch. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. There are a variety of pricing plans available that can be customized to suit your needs. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber can also be integrated with many ecommerce platforms.
Pricing
ActiveCampaign is an excellent choice for email marketing software. The CRM tool has many features that can be used to manage a marketing campaign. It allows you to customize a customer’s sales pipeline, track activities, organize deals by deal value, and schedule tasks. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.
You can choose from different pricing plans for ActiveCampaign, depending on the size of your business and the number of contacts you want to send emails to. The Lite phase starts at $17 per month, while the Professional phase is $129 per month. You can choose from features such as email marketing, newsletters, marketing automation, and site messaging. The Enterprise plan includes unlimited access to all features and allows you to run all your campaigns.