ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. In this review, we’ll discuss its features, integrations, and competitors. We’ll also discuss the pros and cons of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. If you’re in the market for an email marketing solution, ActiveCampaign is a great choice.
Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads according to their activity and then start automations based upon the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Prices vary depending on how many contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. This plan includes unlimited email sending, marketing automation, chat, support, and email assistance. Premium plans cost $49 per month. You get additional features like CRM with sales automation, custom permissions, SMS marketing and site messaging. Upgrade to the professional plan if you need to send large numbers of emails.
Issues
We reviewed ActiveCampaign to see what the pros and cons were. ActiveCampaign has everything you need in an email marketing tool. Its advanced reporting capabilities give you insights into everything from page views to openings to ecommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
ActiveCampaign is a great tool, but the interface could use some improvements. ActiveCampaign does not offer multilingual tools for many of its features. For example, the ActiveCampaign website is available in English by default, but you can also translate it to another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.
Integrations
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. This email marketing platform integrates with WordPress, advanced email segmentation, and marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign allows you to track the performance of your email campaigns and identify which campaigns work.
This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations allow you to automate and streamline your workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.
Competitors
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. ActiveCampaign helps companies manage customer relationships and automate behind-the scenes processes. It can also segment subscribers based upon geography, interests, purchasing history, etc. There are a variety of pricing plans available that can be customized to suit your needs. ActiveCampaign is headquartered in Chicago, but also has offices in Sydney, Ireland, and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. For merchants who want advanced features, you can upgrade to Drip’s Growing Business plan. It also includes reports and click maps. AWeber can also be integrated with many ecommerce platforms.
Pricing
ActiveCampaign is an excellent choice for email marketing software. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. With ActiveCampaign, you can make the transition from marketing to sales a seamless experience.
ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. The Enterprise plan includes unlimited access to all features and allows you to run all your campaigns.