ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. In this review, we’ll discuss its features, integrations, and competitors. We’ll also discuss the pros and cons of each. After reading our ActiveCampaign review, you’ll be able to make a more informed decision about whether it’s right for your business. ActiveCampaign is an excellent choice if you are looking for an email marketing system.
Using ActiveCampaign’s lead scoring feature makes it easy to monitor the success of your campaigns and measure their impact. You can assign points to leads based on their activity and begin automations based on the scores. It will even notify your sales team of hot leads and help them follow up when necessary. You can also download the mobile app and review email reports from anywhere. This feature allows you to track the performance of your team and adjust your strategy based upon your current data.
Pricing plans vary depending on the number of contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. This plan includes unlimited email sending, marketing automation, chat, support, and email assistance. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.
We reviewed ActiveCampaign to see what the pros and cons were. ActiveCampaign has everything you need in an email marketing tool. The advanced reporting capabilities of ActiveCampaign give you insight into everything, from page views to openings to eCommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
While ActiveCampaign has many positive features, the interface could use some work-arounds. Several of the tools in ActiveCampaign are not multilingual. For example, the ActiveCampaign website is available in English by default, but you can also translate it to another language. You can also sync up to 850 apps from 21 categories, including MailChimp, Constant Contact, and iContact. The platform offers a wide range of features, but the downsides of using it are more apparent if you’re a non-English speaker.
If you want to integrate a CRM into your email marketing campaign, you need to consider ActiveCampaign. ActiveCampaign integrates with WordPress and advanced email segmentation. It also supports marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. This tool is easy to use, with a wide range of options that allow you to personalize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.
This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. ActiveCampaign integrates with over 850 third-party applications, making it easy to connect businesses’ marketing and sales processes using the right technology. Its integrations make it easy to automate processes and streamline workflow. Besides email marketing and CRM, ActiveCampaign also supports A/B testing, allowing you to optimize subject lines and email campaign performance.
Known for its blend of automation and human touch, ActiveCampaign enables businesses to communicate with customers across multiple channels. ActiveCampaign helps companies manage customer relationships and automate behind-the scenes processes. It can also segment subscribers based upon geography, interests, purchasing history, etc. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign’s headquarters is in Chicago, but the company also has offices in Sydney and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. Drip’s Growing Business plan is available for merchants who need more advanced features. It also includes reports and click maps. AWeber can also be integrated with many ecommerce platforms.
When you’re looking for email marketing software, ActiveCampaign is a great option. The CRM tool offers an extensive list of features for managing a marketing campaign. It allows you to customize a customer’s sales pipeline, track activities, organize deals by deal value, and schedule tasks. ActiveCampaign makes it easy to transition from marketing and sales.
ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You can choose from features such as email marketing, newsletters, marketing automation, and site messaging. The Enterprise plan includes unlimited access to all features and allows you to run all your campaigns.