ActiveCampaign Review – Is ActiveCampaign Right For Your Business?
ActiveCampaign is a list-building platform that you have probably already come across. We’ll be discussing its features, integrations and competition in this review. We will also discuss the pros and con of each. You’ll be able make an informed decision about ActiveCampaign and whether it’s right to use for your business after reading our ActiveCampaign review. ActiveCampaign is an excellent choice if you are looking for an email marketing system.
Features
ActiveCampaign’s lead scoring tool makes it easy for you to track the success of your campaigns, and measure their impact. You can assign points to leads according to their activity and then start automations based upon the scores. It will notify your sales team about hot leads and help them to follow up when necessary. You can also download the app to your mobile device and view email reports from anywhere. With this feature, you can track your team’s performance and make adjustments to your strategy based on your current data.
Pricing plans vary depending on the number of contacts you want to manage. ActiveCampaign’s basic plan costs $9 per month. For this plan, you get unlimited email sending and marketing automation, chat, and email support. For a premium plan, you pay $49 per month and get additional features such as CRM with sales automation, custom user permissions, SMS marketing, and site messaging. If you want to send a high volume of emails, you should upgrade to the professional plan.
Issues
In our ActiveCampaign review, we looked at the positives and negatives of this email marketing software. In general, ActiveCampaign offers almost everything you could possibly need in an email marketing tool. Its advanced reporting capabilities give you insights into everything from page views to openings to ecommerce. ActiveCampaign’s builder may not be as intuitive or functional as other email marketing tools. You’ll find that the dashboard is not as visually appealing as other services, and the ActiveCampaign editor does not have a revision history.
ActiveCampaign is a great tool, but the interface could use some improvements. Several of the tools in ActiveCampaign are not multilingual. For example, the ActiveCampaign website is available in English by default, but you can also translate it to another language. You can sync up to 850 apps across 21 categories, including MailChimp and Constant Contact. Although the platform has many features, it also has some drawbacks.
Integrations
ActiveCampaign is a great option if you are looking to integrate a CRM with your email marketing campaigns. ActiveCampaign integrates with WordPress and advanced email segmentation. It also supports marketing automation plugins. The dashboard is easy to use and doesn’t feel overwhelming. You can quickly start using this tool, as there are a variety of options that make it easy to customize your marketing actions. ActiveCampaign also helps you track your email campaign performance and identify which campaigns are working and which are not.
This marketing automation platform combines email marketing with CRM and other services, including email automation and machine learning. The ActiveCampaign platform integrates with more than 850 third-party apps, making it easy for businesses to connect their marketing and sales processes with the right technology. Its integrations make it easy to automate processes and streamline workflow. ActiveCampaign supports both CRM and email marketing. ActiveCampaign also supports A/B Testing, which allows you to optimize subject lines, and improve the performance of your email campaigns.
Competitors
ActiveCampaign is a communication platform that combines automation and human touch. It helps companies manage customer relationships, automate behind-the-scenes processes, and segment subscribers based on geography, interests, purchasing history, and more. The company boasts a range of pricing plans that vary based on the features desired. ActiveCampaign is headquartered in Chicago, but also has offices in Sydney, Ireland, and Dublin.
MailerLite is a cost-effective alternative to ActiveCampaign. Its plan includes 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited pop-ups and embedded sign-up forms. Drip’s Growing Business plan is available for merchants who need more advanced features. It also includes reports and click maps. AWeber can also be integrated with many ecommerce platforms.
Pricing
ActiveCampaign is an excellent choice for email marketing software. The CRM tool offers an extensive list of features for managing a marketing campaign. Its features include customizing a customer’s pipeline, allowing you to track activities, sort deals by deal value, and schedule tasks for team members. ActiveCampaign makes it easy to transition from marketing and sales.
ActiveCampaign offers several pricing options depending on your business size and how many contacts you wish to send emails to. The Lite phase costs $17 per month while the Professional phase costs $129 per month. You have the option to choose from email marketing, newsletters and marketing automation. If you need unlimited access to all of your campaigns, you can opt for the Enterprise plan, which includes access to all features.